No More Casualties is intended to be ready-to-run content in any market, via any medium. If you have the resources available to run our content in your local media channels, please contact us for details.
I am a consumer…
Register to vote. 2016 is an election year and with over 9 million vapers in the United States, we have a real opportunity to influence the political landscape by supporting candidates with sensible policies on tobacco harm reduction. You can visit our sister site, Vaper’s Voting Guide for more information.
Call or e-mail your state and federal representatives. Did we mention it’s an election year? The more your representatives hear that access to vapor products is an important issue for their constituents, the more they’re likely to work for us. This applies even if your state doesn’t have any pending measures or existing laws restricting adult access to e-cigarettes. Federally, continue to ask that your reps support HR2058, which would prevent products currently on the market from being banned by the FDA’s deeming regulation. If your representatives already support HR2058, contact them to express your appreciation.
Explain to a friend, family member or co-worker why vaping is important to you or introduce a current smoker to vaping. Remind them we are fighting for a future without smoking and without losing loved ones to combustible tobacco. Anti-vaping legislation has the potential to make sons, daughters, mothers, fathers and grandparents casualties of the war on smoking.
I am a distributor or wholesaler…
In 2016, our fight is going to become a lot more heated and a lot more difficult. Every retailer forced to close because of poor public policy means one less customer for you and one fewer place for current smokers to explore vaping as an alternative.
As with retailers, we encourage you to join SFATA, but go a step or two further. Build advocacy into your business by talking with your customers to ensure they’re not only supporting themselves, but industry and consumers as well.
One way you can do this is to include print material from Not Blowing Smoke, CASAA, SFATA and AVA in your shipments to retail partners. We believe that widespread distribution of advocacy materials will make a big dent in the lack of information immediately available to both B&Ms and consumers.
Also consider supporting Vape a Vet, which provides free vaping supplies and e-liquid to current and retired military personnel.
I am a retailer…
Talk to your customers. A huge number of your customers don’t know about the fight we currently face, especially current smokers who are seeking a change. While campaigns such as No More Casualties can spread the message online and even in traditional media, your customers need to hear from YOU about the risk to your business and their ability to purchase their supplies not only from you, but from any other retailer in the United States.
Place consumer-facing material from Not Blowing Smoke, CASAA, SFATA and AVA in your store and train your staff on how to approach customers with this material. Work with suppliers that support efforts by these same organizations who are battling for your right not only to vape, but to operate your business.
Advocacy and lobbying efforts are a cost of doing business – if your state currently has a SFATA chapter, consider joining. If not, it only takes you and 4 other businesses to start one! 2016 is going to be a very active year, especially once the final deeming regulation is released. Expect fast and furious attempts to pass bad legislation that may force your business to close in a matter of months.
Request meetings with both your state and federal representatives. If they support heavy restrictions on vaping, ask them point-blank if they realize that they’re working to put you out of business and your employees on unemployment.
I am an e-liquid manufacturer…
In 2016, we’re issuing a challenge – donate a portion of each bottle you ship towards advocacy. Whether it’s to Not Blowing Smoke, CASAA, SFATA, AVA or a split between them. A mid-size manufacturer shipping 10,000 bottles a month donating just 50 cents per bottle would result in $5,000 going towards the fight to keep vapor products legally available in the United States.
If 100 businesses participated, we’re talking half a million dollars in a single month. If every manufacturer participated, we can muster significant resources to push back in full public view.
Our opponents are backed by hundreds of millions of dollars through organizations like Campaign for Tobacco Free Kids, American Lung Association, American Cancer Society’s Cancer Action Network and others. Combined, they have hundreds of full time staff dedicated to keeping Americans smoking and across the entire industry, we have fewer than 10.